Safeway 2011 Annual Report Download - page 14

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Please find page 14 of the 2011 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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WE UTILIZE CORE COMPETENCIES TO CREATE NEW GROWTH INITIATIVES.
Blackhawk provides prepaid products and payment services for hundreds of
brands and millions of consumers. Blackhawk grew significantly in 2011, increasing
the face value of cards sold by 25%. Tie-ins to fuel loyalty programs at many of our
distribution partners and expansion overseas has spurred that growth. Blackhawk
is now in 17 countries, with plans to enter China and Brazil.
Our Property Development Centers (PDC) subsidiary develops retail shopping
center properties. PDC completed several projects in 2011, and with many more
under development, PDC is expected to generate value for Safeway.
We also continue to explore opportunities in the health and wellness area.
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