Starbucks 2015 Annual Report Download - page 22
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Performance Comparison Graph
The following graph depicts the total return to shareholders from October 3, 2010 through September 27, 2015, relative to the
performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the Standard & Poor’s 500 Consumer
Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of
October 3, 2010, and assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The
stock price performance shown in the graph is not necessarily indicative of future price performance.
Oct 3, 2010 Oct 2, 2011 Sep 30, 2012 Sep 29, 2013 Sep 28, 2014 Sep 27, 2015
Starbucks Corporation $ 100.00 $ 146.04 $ 201.46 $ 311.59 $ 307.16 $ 480.45
S&P 500 100.00 101.14 131.69 157.17 188.18 187.02
NASDAQ Composite 100.00 103.65 136.22 168.91 202.57 208.69
S&P Consumer Discretionary 100.00 106.17 145.07 191.26 213.77 241.95
18 Starbucks Corporation 2015 Form 10-K