Target 2004 Annual Report Download - page 12

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10
Embracing Design, Innovation, and
Continuous Improvement
To remain relevant to our guests over time and deliver the
excitement and value they expect, Target has embraced an
attitude of innovation, continuous improvement and great
design. We have integrated this philosophy throughout our
organization and reflected it in our:
• Relentless pursuit of new merchandising concepts,
brands and design partnerships,
• Commitment to keep our stores fresh by maintaining a
disciplined schedule for remodels and development of
new prototype formats,
• Creative approach to marketing and community relations,
and
• Application of technology and implementation of store
and supply chain processes.
We believe this viewpoint and practice have been integral
to Target’s historical success and are critical in sustaining
our competitive advantage in the future.
Great Design for Everyone
Innovation and great design are clearly at the heart of
Target’s differentiated merchandise strategy and our ability
to delight our guests. Our belief that great design should
be accessible everyday to everybody underlies our efforts
Global Bazaar Target’s version of an international flea market
offered home furnishings and home décor from 19 different countries
and delighted our guests with its authenticity and affordability.
Great Design More than aesthetics and style, it’s a company-wide
focus on creativity and innovation that leads to extraordinary products,
processes and experiences. Making great design affordable and
accessible to everyone, everyday is at the heart of Target’s brand.