Target 2004 Annual Report Download - page 13

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medical label with larger print for critical information, a color-
coded ring that allows family members to easily identify their
own medicines, and an enhanced liquid dispensing system
for ease in administering medicines to small children.
Growing Strong, Growing Smart
Target stores are another area in which great design, inno-
vation and continuous improvement are important. In our
existing stores, our disciplined remodel program ensures
that even our oldest locations are well-maintained and
consistent with Target’s updated brand image. In our new
stores, our prototype review process produces significant
architectural and interior design changes every few years
that enhance our guests’ shopping experience. In our latest
iteration, unveiled in 2004, we realigned merchandise adja-
cencies to create more powerful category presentations;
we expanded or edited our assortments to correspond more
directly with our guests’ lifestyles and shopping patterns;
and we integrated improvements in accessibility, safety and
exterior lighting. Our approach to developing new stores
also includes working closely with local communities to
design buildings that complement the surrounding archi-
tecture and natural landscape. In addition, where practical,
our new store designs incorporate environmentally friendly
features such as storm-water management systems and
solar panels that conserve energy and help preserve local
ecosystems.
to develop affordable, stylish products that are simple,
functional and timeless — but also original, memorable, and
clever. Our partnership with Michael Graves exemplifies this
commitment and shows that great design can transform
ordinary, everyday objects — like a teapot or a toaster —
into extraordinary items that excite our guests. Together,
Target and Michael Graves have developed more than 800
items in housewares, home decor, electronics, family
games and home office during the past six years. This has
paved the way for successful merchandise alliances
between Target and other designers including Isaac Mizrahi,
Mossimo Giannulli, Sonia Kashuk, Sean Conway, Liz Lange,
Amy Coe and Rachel Ashwell.
Our pursuit of new opportunities is unrelenting. In early
2005, Target introduced Global Bazaar, a collection of
uniquely-designed decorative accessories and furniture
with a distinct international influence. Each item was
sourced directly from Asia, Europe, Latin America, Africa
or India, and some — like the hand-carved gourds and
hand-blown glass — were produced by local artisans in
small villages. Overall, the assortment represents another
opportunity for Target’s guests to enjoy merchandise that is
exclusive, exciting, attractive and exceptionally-priced.
Target’s focus on great design extends beyond the prod-
ucts we sell. For example, Target recently introduced an
original bottle design and system for pharmacy prescrip-
tions. Features of the new bottle include an easier-to-read
Clear Rx Reinforcing our design leadership, making our guests’
lives easier, and offering them another reason to choose Target for
their pharmacy needs.
Isaac Mizrahi Collections Reflecting his bold, signature style and
unique design vision, our partnership with Isaac Mizrahi has grown
to include exclusive apparel and home collections.