Target 2004 Annual Report Download - page 8

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EAT
WELL
PAY
LESSSM
6
To remain relevant in today’s dynamic retail environment,
we continually test, re-invent, adapt and pursue creative
initiatives in merchandising, marketing, store operations,
store design, systems, and distribution, even as we adhere
to our long-standing financial disciplines. Our efforts in
2004, including the rollout of our new store prototype and
the introduction of new exclusive merchandise brands such
as Simply Shabby Chic and C9 by Champion, reinforced
our brand image. As we look to the future, we are confident
that we will continue to have opportunities to enhance both
our brand and our performance.
Expect More. Pay Less.
For more than a decade, Target’s “Expect More. Pay Less.”
brand promise has been integral to our strategy and to our
communications with our guests. It is interwoven with our
merchandising and marketing, our store environment, our
guest service and our systems and distribution infrastructure
because “Expect More. Pay Less.” is the experience we
believe Target’s guests want and deserve.
An Invitation to Shop
We have consistently delighted our guests with a broad
assortment of high quality merchandise that is stylish, yet
practical — and well-designed, yet affordable. For example,
Target has launched several exciting new merchandise
brands in recent months including:
• C9 by Champion, a line of performance athletic wear and
functional basics at about half the price of other premium-
quality athletic brands,
• The Isaac Mizrahi Home collection, consisting of home
furnishings and accessories such as lighting, furniture,
tabletop, bath, bedding, stationery and pet items, and
• Fieldcrest, an offering of bed and bath merchandise,
such as 400-thread-count Egyptian-cotton sheets and
Fieldcrest Tailored in the finest of fabrics and with exquisite details, Fieldcrest is a home
collection of timeless design and rare quality. It’s a luxury you can experience every day,
and it’s made to last a lifetime.
SuperTarget Offering freshness, simple
meal solutions for holidays and everyday,
and great value through our owned brands.