Target 2004 Annual Report Download - page 14

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12
Target Wake-up Call A fun and
innovative way to welcome our guests
to the holiday season and convey
the excitement of our distinctive mer-
chandise and great values.
Deliver the Shiver Bringing Target’s
excitement and value directly to our
New York City guests, offering them an
opportunity to experience our “Expect
More. Pay Less.” brand promise.
See. Spot. Save. Displaying our signature style, this marketing campaign clearly conveys the
compelling values offered at Target on the everyday essentials our guests prefer.
“MINI DIVA”
“Choose me, and the moment you hear my voice
you’ll know it’s shopping time. And to all you
divas out there, enjoy it while it lasts’c
ause
I’ll see you at the top of the charts.”
“HEARTBREAKER”
“My voice will soothe your soul while my passion
awakes your senses. Choose Heartbreaker
and I will make you sizzle all the
way to the sale.”
SOUP LOST.
LOW COST.