Target 2004 Annual Report Download - page 9

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7
silk quilts, with traditional styling and genuine luxury at
extremely attractive prices.
We have also steadfastly maintained our competitive pricing
on frequently-replenished consumables and commodities
and we have continued to expand our assortment within
these categories, giving our guests additional reasons to
“expect more” and “pay less.” During 2004:
• We increased our offering of convenience food items in
many of our general merchandise stores, expanding the
shelf presentation by 50 percent or more and adding a
larger selection of beverages, dry grocery, candy, lunch-
box, frozen and refrigerated products.
• We redesigned the packaging for our Archer Farms and
Market Pantry owned brands and more than doubled
our sales penetration of these brands over the past two
years, and we expanded our assortment of wine to more
than 300 stores at year-end.
• We increased the square footage of our SuperTarget
stores at more than double the rate of growth in our
general merchandise stores and reinforced our commit-
ment to delivering both differentiation and value with the
initiation of our new “Eat Well. Pay Less.” signing and
marketing campaign.
• We intensified our focus on exclusive brands that make
Target a destination for high-quality, value-priced beauty
products. One of the newest introductions to our beauty
lineup is a British brand, called Boots, which features
all-natural ingredients and is available in a limited number
of stores.
• In addition, we opened our 1,000th pharmacy and
broadened our selection of products that promote health
and wellness, and we expanded the presence of other
highly-respected brands, services and amenities, such
as Starbucks, Food Avenue, and our In-Store Photo Lab
to provide greater value and convenience for our guests.
C9 by Champion Target’s first line of high-performance athletic wear for the entire family reinforces
our commitment to make great design available at affordable prices and positions us to substantially
increase our market share in this popular athletic category.
Boots Premium quality
cosmetics and skincare products
that enhance beauty and promote
health and well-being.
Archer Farms New packaging
celebrates our commitment to
design as it promotes the brand’s
quality and value.