Target 2013 Annual Report Download - page 15

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10
Finally, we believe that the greatest risk to our business arising out of the Data Breach is the negative impact on our
reputation and loss of confidence of our guests, as well as the possibility of decreased participation in our REDcards
Rewards loyalty program which our internal analysis has indicated drives meaningful incremental sales. We
experienced weaker than expected U.S. Segment sales after the announcement of the Data Breach, but are unable
to determine whether there will be a long-term impact to our relationship with our guests or whether we will need to
engage in significant promotional or other activities to regain their trust, which could have a material adverse impact
on our results of operations or profitability.
Item 1B. Unresolved Staff Comments
Not applicable.