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15
Comparison of Cumulative Five Year Total Return
Fiscal Years Ended
January 31,
2009
January 30,
2010
January 29,
2011
January 28,
2012
February 2,
2013
February 1,
2014
Target $ 100.00 $ 167.08 $ 179.93 $ 169.27 $ 211.54 $ 200.64
S&P 500 Index 100.00 133.14 161.44 170.04 199.98 240.58
Previous Peer Group 100.00 128.10 146.82 163.21 205.64 247.92
Current Peer Group 100.00 128.46 147.71 164.25 207.23 249.77
The graph above compares the cumulative total shareholder return on our common stock for the last five fiscal years
with (i) the cumulative total return on the S&P 500 Index, (ii) the peer group used in previous filings consisting of 15
online, general merchandise, department store, food and specialty retailers, which are large and meaningful competitors
(Amazon.com, Best Buy, Costco, CVS Caremark, Home Depot, J. C. Penney, Kohl's, Kroger, Lowe's, Macy's, Safeway,
Sears, Supervalu, Walgreens and Walmart) (Previous Peer Group), and (iii) a new peer group consisting of the
companies in the Previous Peer Group excluding Supervalu. The change in peer groups was made to be consistent
with the retail peer group used for our definitive Proxy Statement to be filed on or about April 28, 2014.
Both peer groups are weighted by the market capitalization of each component company. The graph assumes the
investment of $100 in Target common stock, the S&P 500 Index, the Previous Peer Group and the Current Peer Group
on January 31, 2009, and reinvestment of all dividends.
0
50
100
150
200
250
300
2009 2010 2011 2012 2013 2014
Dollars
Target
S&P 500 Index
Current Peer Group
Previous Peer Group