Coca Cola 2008 Annual Report Download - page 5

We sell the concentrates and syrups for bottled and canned beverages to authorized bottling and canning
operations. In addition to concentrates and syrups for sparkling beverages and flavored still beverages, we also
sell concentrates (in powder form) for purified water products such as Dasani to authorized bottling operations.
Authorized bottlers and canners either combine our syrups with sparkling water or combine our
concentrates with sweeteners (depending on the product), still water and/or sparkling water to produce finished
sparkling beverages. The finished sparkling beverages are packaged in authorized containers bearing our
trademarks or trademarks licensed to us—such as cans and refillable and nonrefillable glass and plastic bottles
(‘‘bottle/can products’’)—and are then sold to retailers (‘‘bottle/can retailers’’) or, in some cases, wholesalers.
For our fountain products in the United States, we manufacture fountain syrups and sell them to authorized
fountain wholesalers and some fountain retailers. The wholesalers are authorized to sell the Company’s fountain
syrups by a nonexclusive appointment from us that neither restricts us in setting the prices at which we sell
fountain syrups to the wholesalers nor restricts the territory in which the wholesalers may resell in the United
States. Outside the United States, fountain syrups typically are manufactured by authorized bottlers from
concentrates sold to them by the Company. The bottlers then typically sell the fountain syrups to wholesalers or
directly to fountain retailers.
Finished beverages manufactured by us include a variety of sparkling and still beverages. We sell these
beverages to authorized bottlers or distributors, wholesalers or directly to retailers. We manufacture and sell
juice and juice-drink products and certain water products to retailers and wholesalers in the United States and
numerous other countries, both directly and through a network of business partners, including certain Coca-Cola
bottlers.
Our beverage products include Coca-Cola, caffeine free Coca-Cola, Cherry Coke, Diet Coke (sold under
the trademark Coca-Cola Light in many countries other than the United States), caffeine free Diet Coke, Diet
Coke Sweetened with Splenda, Diet Coke with Lime, Diet Cherry Coke, Diet Coke Plus, Coca-Cola Zero (sold
under the trademark Coke Zero in some countries), Fanta, Sprite, Diet Sprite/Sprite Zero (sold under the
trademark Sprite Light in many countries other than the United States), Pibb Xtra, Mello Yello, Tab, Fresca and
Barq’s brand sparkling beverages, Powerade, Aquarius, Sokenbicha, Ciel, Bonaqa/Bonaqua, Dasani, Dasani
brand flavored waters, Georgia brand ready-to-drink coffees (sold in Japan), Lift, Thums Up, Kinley, Eight
O’Clock, Qoo, Mother, Vault, NOS, Full Throttle and other products developed for specific countries. Our
beverage products also include enhanced water brands such as glac´ eau vitaminwater and smartwater, sold
primarily in North America, Fuze fortified beverages, enhanced water, tea-flavored beverages, and sports and
fruit drinks sold in the United States, and Matte Leao herbal beverages sold in Brazil. In many countries
(excluding the United States, among others), our Company’s beverage products also include Schweppes, Canada
Dry, Dr Pepper and Crush. Our Company produces, distributes and markets juice and juice-drink products,
including Minute Maid juices and juice drinks, Simply Orange and other juices and juice drinks, Cappy juices,
Odwalla nourishing health beverages, Five Alive refreshment beverages and Bacardi mixers concentrate
(manufactured and marketed under license agreements from Bacardi & Company Limited). We have a license
to manufacture and sell concentrates for Seagram’s mixers, a line of sparkling beverages, in the United States
and certain other countries. In addition, in the United States we market Nestea and Enviga products under a
sublicense agreement with a subsidiary of Nestl´ e S.A. (‘‘Nestl´ e’’). Multon, a Russian juice business (‘‘Multon’’)
operated as a joint venture with Coca-Cola Hellenic Bottling Company S.A. (‘‘Coca-Cola Hellenic’’),
manufactures, markets and sells juice products under various trademarks, including Dobriy, Rich and Nico, in
Russia, Ukraine and Belarus. Beverage Partners Worldwide (‘‘BPW’’), the Company’s joint venture with Nestl´ e,
markets ready-to-drink tea products under various trademarks, including Nestea, Enviga, Yang Guang, Nagomi,
Frestea, Ten Ren, Yuan Ye, Heaven & Earth, Tian Yu Di, Nestea Vitao and Nestea Cool, in various markets
worldwide, other than the United States and Japan. We manufacture, market and sell packaged juices, nectars
and fruit-flavored beverages under the del Valle trademark through joint ventures with our bottling partners in
Mexico and Brazil. Ilko Coffee International, S.r.l. (‘‘Ilko’’), a joint venture with illycaff` e S.p.A., and Ilko
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