Coca Cola 2008 Annual Report Download - page 98

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THE COCA-COLA COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 5: GOODWILL, TRADEMARKS AND OTHER INTANGIBLE ASSETS
The following tables set forth information for intangible assets subject to amortization and for intangible
assets not subject to amortization (in millions):
December 31, 2008 2007
Amortized intangible assets (various, principally customer relationships
and trademarks):
Gross carrying amount1$ 560 $ 685
Less accumulated amortization 175 192
Amortized intangible assets—net $ 385 $ 493
Unamortized intangible assets:
Trademarks2$ 6,059 $ 5,153
Goodwill34,029 4,256
Bottlers’ franchise rights41,840 2,184
Other 192 133
Unamortized intangible assets $ 12,120 $ 11,726
1The decrease in 2008 was primarily related to the finalization of purchase accounting for glac´
eau and
the effect of translation adjustments. The finalization of purchase accounting for glac´
eau resulted in a
reclassification from definite-lived intangible assets to indefinite-lived trademarks. These decreases in
definite-lived intangible assets were partially offset by current year acquisitions. Refer to Note 20.
2The increase in 2008 was primarily related to the acquisitions of trademarks and brands of
approximately $409 million and the finalization of purchase accounting for glac´
eau and Fuze
Beverage, LLC (‘‘Fuze’’), maker of Fuze enhanced juices and teas in the U.S. The finalization of
purchase accounting for glac´
eau and Fuze resulted in a reclassification from goodwill and definite-
lived intangible assets to indefinite-lived trademarks. These increases in indefinite-lived trademarks
were partially offset by the effect of translation adjustments and impairment charges. None of the
impairment charges was individually significant. Refer to Note 20.
3The decrease in 2008 was primarily related to the finalization of purchase accounting for glac´
eau and
Fuze, and the effect of translation adjustments. The finalization of purchase accounting for glac´
eau
and Fuze resulted in a reclassification from goodwill to indefinite-lived trademarks.
4The decrease in 2008 is primarily related to the effect of translation adjustments and disposals. None
of the disposals was individually significant. Refer to Note 19.
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