Sony 1999 Annual Report Download - page 14

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12
page
Sony Corporation Annual Report 1999
In the field of electronics, digitization has improved dramatically both the performance
and functions of products while at the same time promoting their networking capability.
Furthermore, in addition to altering the very nature of products, digitization and the spread
of networks are also transforming the entire spectrum of business processes, from develop-
ment and production to marketing.
A NEW SYSTEM AIMED AT REALIGNING THE ELECTRONICS BUSINESS
In order to respond quickly in this environment, in April 1999, Sony reorganized its Elec-
tronics business into a structure that is centered on three Network Companies: the Home
Network Company, the Personal IT Network Company, and the Core Technology & Network
Company. This reorganization aims to make decisions faster by delegating increased authority
to these Network Companies while at the same time adding more value to products and
enhancing the efficiency of the production system. Each of these Network Companies is
closely focused on fostering growth in new businesses, while concurrently reviewing exist-
REVIEW OF OPERATIONS
Electronics
SHIZUO TAKASHINO
President &
Chief Operating Officer
Home Network Company
ing activities with the aim of reallocating resources to businesses with the
highest potential.
The Home Network Company (HNC) includes color TVs, video decks,
audio products, and related businesses. HNC strives to develop hardware
such as digital TVs (DTVs) and high capacity optical disk recorders as well
as support technologies for such products. HNC also endeavors to develop
products that take maximum advantage of Sony’s technological strengths
which can facilitate the creation of home networks. Accordingly, HNC is
moving to offer new ways to enjoy home audiovisual (AV) products by
connecting what until now have been stand-alone TVs, video decks, and
audio devices to a DTV-centered network.