Sony 1999 Annual Report Download - page 18

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16
page
Sony Corporation Annual Report 1999
With the Wega series, Sony pioneered the market for color TVs with flat-surface cathode
ray tubes (CRTs). Sony has continued to expand its lineup in the worldwide market. Supporting
their popularity is a broad product line, extending from standard 4:3 dimensions to wide-
screen models and from small to large screens. Some models feature Sony’s new Digital
Reality Creation: Multi-Function (DRC-MF), a digital technology which creates high quality
images from standard TV signals by doubling the density of vertical and horizontal lines.
Another advantage of DRC-MF is the reduction of flickering in still text images.
PRODUCTION AND SUPPLY SYSTEMS FOR THE DIGITAL NETWORK ERA
Digitization and the spread of networks are drastically changing the production and supply
systems of electronics products. Sony is continuously striving to review its structure
with the aim of establishing optimum production and supply systems by improving its
supply chain, reorganizing its manufacturing infrastructure, and maintaining proper em-
ployment levels.
Improving supply chain management systems means enhancing cost competitiveness
and supplying products quickly as demanded by the marketplace. To this end, Sony is
reviewing all business processes, from product development, design, procurement, and
production through logistics and sales. In this way, Sony is striving to carry out a compre-
hensive reorganization through such steps as inventory reductions, compression of lead
times from manufacturing to sale, and more rapid decision-making.