Sony 1999 Annual Report Download - page 19

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17
page
Front line from the left
■High-resolution color CCD for digi-
tal still cameras (1/2-inch, 2.11
million pixels)
■Digital signal processing system
LSI for CD-ROM drives up to 48x
speed
■Optical pickup for CD applications
Back line from the left
■Lithium-ion polymer battery
■Transparent color LCD (2.0-inch,
200,000 dots)
NEW MARKETING SYSTEMS
Sony is taking many initiatives to create the new marketing methods needed to take ad-
vantage of the rapid proliferation of digital networks. In the United States, Sony sells
VAIO home-use PCs, peripherals, digital still cameras, and AV accessories through its Sony
VAIO Direct and Sony Extras Direct internet web sites. In February 1999, the VAIO Direct
site began offering configure-to-order VAIO notebook PCs, allowing customers to specify a
particular CPU, memory, and hard disk drive capacity. In addition to customized services,
this service offers delivery in a short period. From now on, after carefully selecting
products best suited to network-based distribution systems, Sony plans to establish new
marketing methods.
OFFERING NEW FORMS OF ENJOYMENT
In the digital network era, Sony is working to offer new forms of enjoyment for customers
by using cutting-edge technologies that allow the creation of unique, high quality, and
easy-to-use products. At the same time, in order to maximize shareholder value, Sony is
striving to build new business models appropriate for the network-centric era.