Sony 1999 Annual Report Download - page 7

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5
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Sony Corporation Annual Report 1999
To form a basis for pursuing Value Creation Management (VCM), we also intend to intro-
duce in the fiscal year ending March 2000 a new system for evaluating performance that
better reflects our cost of capital. This system is based on the concept of economic profit,
which is obtained by deducting the cost of equity and debt from after-tax operating in-
come. Going forward, our group headquarters will establish goals for the creation of share-
holder value in all business units and ask each unit to design and implement strategies
accordingly. The group headquarters also intends to link compensation to these goals. As
these initiatives demonstrate, we intend to take a variety of specific actions based on
group management’s goal of creating shareholder value.
“do you dream in Sony?”
As we have outlined above, Sony has embarked on a broad-based corporate realignment to
fulfill our mission of creating shareholder value. One aspect of Sony that has defined the
company since its inception, however, will remain unchanged. We will continue to provide
shareholders, customers, employees, business partners, and others who come into contact
with Sony with the opportunities to create and fulfill their dreams. With the “do you dream
in Sony?” concept, which expresses the unifying theme of the Sony Group, we can offer a
place where talented engineers, artists, and other creative individuals will fully realize
their potential. And also with this concept, we can work to create new markets and offer
new lifestyles.
April 28, 1999
Norio Ohga Nobuyuki Idei
Chairman and Chief Executive Officer President and Co-Chief Executive Officer