Sprint - Nextel 2005 Annual Report Download - page 16

Strategy
Our strategy for the Wireless segment is to utilize state-of-the-art technology to provide differentiated wireless
services and applications in order to acquire and retain high-quality wireless subscribers. To enable us to offer
innovative applications and services, we are deploying high-speed EV-DO technology across our CDMA
network. The services supported by this technology, marketed as PowerVision, give consumer and business
subscribers with EV-DO-enabled devices access to numerous sophisticated data messaging, imaging,
entertainment and location-based applications. On our iDEN network, we continue to develop features and
services that are designed to meet the needs of business and government customers, with a particular focus on
services that build upon our walkie-talkie features. To offer customers all of the benefits of PowerVision and our
walkie-talkie features, we expect to introduce a dual-mode handset designed to operate on both our CDMA and
iDEN network platforms. We also seek to realize operating efficiencies in our business, in part from merger-
related synergies, and optimize the performance of our network while minimizing costs.
Products and Services
We offer a wide array of wireless mobile telephone and data transmission services and features in a variety of
pricing plans, including prepaid service plans. Our wireless mobile voice communications services include basic
local and long distance wireless voice services, as well as voicemail, call waiting, three way calling, caller
identification, directory assistance, call forwarding, speakerphone and voice-activated dialing features. Through a
variety of roaming arrangements, we provide roaming services to areas in over 170 countries outside the United
States, including areas of Asia, including China, Guam, Hong Kong, Taiwan and Thailand, New Zealand,
Canada, Central and South America, including Argentina, Bolivia, Chile, Ecuador, Guatemala, Mexico,
Paraguay, Peru, Uruguay and Venezuela, and most major Caribbean islands.
The data communications services include:
• wireless imaging, including the ability to shoot and send digital still pictures and video clips from a
wireless handset;
• wireless data communications, including Internet access and messaging and email services;
• on our CDMA network, wireless entertainment, including the ability to view live television; listen to
Sirius®satellite radio; download and listen to music from our Sprint Music StoreSM, a music catalogue
with thousands of songs from virtually every music genre; and play games with full-color graphics and
polyphonic sounds all from a wireless handset; and
• location-based, asset and fleet management, and dispatch services.
We also offer walkie-talkie services, which give subscribers with iDEN-based devices the ability to communicate
instantly across the continental United States and to and from Hawaii. Also, through agreements with third
parties, subscribers with iDEN devices can communicate instantly with our walkie-talkie feature to and from
selected areas in Canada, Latin America and Mexico. Our walkie-talkie features offer subscribers instant
communications in a variety of other ways, including push-to-email applications that allow a user to send a
streaming voice message to an email recipient, and off-network walkie-talkie communications available on
certain handsets.
Our services are provided using a wide variety of handsets and personal computer wireless data cards
manufactured by various suppliers for use with our voice and data services. We generally sell our handsets at
prices below our cost in response to competition, to attract new customers and as retention inducements for
existing customers.
We also sell accessories, such as carrying cases, hands-free devices, batteries, battery chargers and other items to
consumers, and we sell handsets and accessories to agents and other third party distributors for resale.
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