Symantec 2010 Annual Report Download - page 82

Operating Segments and Products
Our operating segments are significant strategic business units that offer different products and services,
distinguished by customer needs. During fiscal 2010, we had five operating segments: Consumer, Security and
Compliance, Storage and Server Management, Services, and Other.
Consumer
Our Consumer segment provides Internet security and protection solutions, suites and services to individual
users and home offices through a dual-brand strategy with Norton
TM
and PC Tools
TM
. Our Norton brand offers
premium, full-featured security suites as well as related services such as online backup, family safety, and PC
tune-up across multiple platforms. PC Tools products are designed specifically for the value-minded consumer
which allows Symantec to extend its reach into emerging and price-sensitive market segments. Products include:
Norton 360
TM
, Norton Internet Security
TM
, Norton AntiVirus
TM
, Norton Online Backup
TM
, PC Tools Spyware
Doctor
TM
, and PC Tools Registry Mechanic
TM
.
Our consumer business is driven by increasingly complex threats, the proliferation of mobile devices, the need
for identity protection, and the rapid increase of digital consumer data, such as photos, music, and video. Our award-
winning Norton 2010 products include our innovative reputation-based security, a technology that provides real-
time threat detection. Our online backup offering serves 12 million customers and hosts over 56 petabytes of
consumers’ data.
We continue to acquire customers through a diversified channel strategy. In fiscal year 2010, Symantec
introduced its own eCommerce platform to enhance customer’s end-to-end experience and capitalize on emerging
market trends. We retain and leverage our strong existing customer base through auto-renewal subscriptions,
migrating customers from point products to multi-product suites, and cross-selling additional products or services.
Security and Compliance
Our Security and Compliance segment helps our customers standardize, automate, and reduce the costs of
day-to-day security activities in order to secure and manage their information. We have focused on offering security
suite solutions that tie together multiple layers of protection and simplified management. Our primary solutions in
this segment address the following areas:
Enterprise Security
Enterprise Security customer demand is driven by the evolving threat environment, the adoption of a content-
aware approach to information protection, and the need to implement and ensure regulatory compliance. Our
Symantec Protection Suite creates a protected endpoint, messaging, and Web environment that is secure against
today’s complex malware, data loss and spam threats, and recovers endpoint data in the event of failure. Our
Symantec Data Loss Prevention Suite helps companies understand where important information resides and helps
ensure the appropriate access and movement of information into and out of the company. Our Symantec Control
Compliance Suite allows businesses to prioritize risks, define and assess global IT policies, and remediate identified
deficiencies.
Systems Management
Demand for Systems Management is driven by the need for automated asset management, patch management,
and remediation solutions that offer better visibility into ITassets and simplify day-to-day operational management.
Our solutions help companies realize value from their existing IT investments. Our Altiris IT Management Suite
provides client, server and asset management with full service desk and automation capabilities that reduce IT costs
and enhance IT effectiveness.
SaaS
Symantec Hosted Services, our SaaS offerings, enable customers to increase their messaging and web
protection by blocking email, web and IM threats before they reach the network. Our SaaS security solutions
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