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ANNUAL REPORT 2014
President’s MessagePresident’s Message
Overview of
Four Business Units
Overview of
Four Business Units
Special FeatureSpecial Feature
Review of OperationsReview of Operations
Consolidated Performance
Highlights
Consolidated Performance
Highlights
Management and
Corporate Information
Management and
Corporate Information
Investor InformationInvestor Information
Financial SectionFinancial Section
Page 20
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ContentsSearchPrint
Automated driving technology
While respecting the intentions of drivers and
preserving the enjoyment of driving, Toyota aims
to create advanced driving assistance systems
that improve the safety of its cars. Since the late
1990s, Toyota has been researching automated
driving technology, and has tested this technol-
ogy on public roads in the United States for
several years with top priority on safety. In Japan,
we have been testing advanced driving assis-
tance systems on public roads since 2011.
The result of this research and testing was the
development of “Automated Highway Driving
Assist” (AHDA), an advanced driving assistance
system for expressways that uses automated
driving technology. AHDA features Cooperative-
Adaptive Cruise Control, which maintains a safe
distance from the car in front while communicat-
ing with it wirelessly, as well as Lane Trace
Control, which helps drivers steer their cars along
optimal paths calculated using data from sensors
that detect white lines on the road at all speeds.
The integration of these two features supports
safer driving conditions and makes cars easier to
drive. Toyota plans to commercialize the newly
developed AHDA in the mid-2010s.
Toyota aims to develop systems that promote
safer driving, so that drivers can handle their cars
in all kinds of driving conditions like a highly
experienced driver. By pairing these advanced
driving assistance systems with drivers, we hope
to raise the bar for safety and move one step
closer to our vision of a “Smart Mobility Society”
with zero traffic fatalities or injuries.
White Road Campaign
in Thailand
Teen Drive365 teaches
defensive driving to teenagers.
Traffic safety picture books and
picture-card sets
Toyota has conducted traffic safety education in Japan since the 1960s.
We continue to educate the public through a wide range of programs,
such as safe driving classes for adults and traffic safety classes for chil-
dren. We also distribute picture books about traffic safety to children.
Since we began to distribute traffic safety educational materials in 1969,
we have issued almost 134 million copies of traffic safety picture books
to preschool and kindergarten children around Japan, as well as almost
1.5 million copies of traffic safety picture-card sets. Outside Japan, we
offer similar programs: the TeenDrive365 teaches defensive driving to
teenagers and their parents in the United States; the White Road Campaign
with the “Milky Way & the Gang” characters teach elementary school children
in Thailand about traffic safety; and other educational programs that teach
traffic safety in India, Argentina, China, and many other places.
Toyota’s Collaborative Safety Research Center in the United States
engages in joint projects with more than 16 universities and research
institutions in North America. Our research results are open to the public
and we are contributing to the U.S. government’s policy planning.
Traffic Safety Education
Enriching
Lives of
Communities
Toyota in 10 Years and 100 Years Our DNA is Creating Ever-Better Cars What Sets Toyota Apart Enriching Lives and Building Tomorrow’s Toyota through Innovation [2 of 4] New Values for the Next Hundred Years Message from the Executive Vice President Responsible for Accounting