Toyota 2014 Annual Report Download - page 9

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As part of our efforts to achieve our Global Vision, we adopted “Work Today, Smile Tomorrow: In Pursuit of True Competitiveness and Innovation” as our internal global corporate policy slogan for the
current fiscal year. This policy paints a picture of how Toyota should look 10 years and 100 years from now, while making it clear that we must not lose our sense of history.
Over its 75-year history, Toyota has faced many hardships, and the beacon that has guided the Company through all difficulties has been its steadfast determination—inspired, as always, by the smiles
of customers around the world—to contribute to society by making cars. With pride and responsibility, Toyota’s many leaders since its foundation have inherited and continued this determination, steer-
ing the Company through each setback with the help of countless others, and passing on the spirit of innovation in our corporate DNA. The number and variety of obstacles that Toyota can expect to
confront over the next century cannot be fathomed. Drawing on our corporate DNA, we will continue to innovate and ensure that tomorrow’s Toyota is even better than today’s.
Toyota’s DNA Will Endure for the Next 100 Years
ANNUAL REPORT 2014
President’s MessagePresident’s Message
Overview of
Four Business Units
Overview of
Four Business Units
Special FeatureSpecial Feature
Review of OperationsReview of Operations
Consolidated Performance
Highlights
Consolidated Performance
Highlights
Management and
Corporate Information
Management and
Corporate Information
Investor InformationInvestor Information
Financial SectionFinancial Section
Page 9
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