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ANNUAL REPORT 2014
President’s MessagePresident’s Message
Overview of
Four Business Units
Overview of
Four Business Units
Special FeatureSpecial Feature
Review of OperationsReview of Operations
Consolidated Performance
Highlights
Consolidated Performance
Highlights
Management and
Corporate Information
Management and
Corporate Information
Investor InformationInvestor Information
Financial SectionFinancial Section
Page 6
NextPrev
ContentsSearchPrint
The Toyota No. 1 business unit (in charge of
North America, Europe, and Japan) has three
goals: continue creating ever-better cars
through local development, procurement, and
production; establish an earnings structure
able to sustain growth; and maintain annual
production in Japan at three million vehicles.
In line with its aim for sustainable growth in
the North American market, Toyota is prepar-
ing to consolidate all headquarters functions
for the region in Plano, Texas, from 2016,
ahead of the 60th anniversary of Toyota
exports to the U.S. in 2017 (see page 13
for more details).
Over 150 million vehicles produced in Japan
In Japan, cumulative production of Toyota vehi-
cles crossed the 150 million mark on December
5, 2013. This feat took over 78 years to achieve,
starting in August 1935 with the first Model G1
Truck manufactured by the Automotive
Production Division of Toyoda Automatic Loom
Works, Ltd. (now Toyota Industries Corporation).
Production in Japan has accounted for roughly
70% of the 210 million vehicles manufactured
globally to date. The highest-volume model is the
Corolla, with a total of about 25,450,000 vehicles
built in Japan as of the end of December 2013. In
Japan, Toyota boasts a robust manufacturing
foundation replete with advanced technologies,
manufacturing expertise, talented human
resources, and a multilayered supply network.
This foundation has allowed Toyota to pursue its
global ambitions, and remains the source of many
innovative technologies and high-value-added
cars. We believe our manufacturing facilities in
Japan are a base from which we can strengthen
our global competitiveness. We have always
believed in contributing to society through manu-
facturing, and we will keep doing our utmost to
make ever-better cars.
Vehicle sales remain strong in Japan,
the United States, and Europe in 2014
Our efforts to make ever-better cars are paying
off; in 2014, Toyota once again enjoyed strong
sales in Japan, the United States, and Europe.
In Japan, sales have been robust for the Voxy
and Noah compact minivans as well as for the
Harrier luxury crossover SUV. In the United
States, sales increased for our mainstay Camry
and Corolla models, as well as for larger vehicles,
including the Highlander, Tundra and RAV4. In
Europe, Toyota saw firm sales of the Auris Hybrid
Touring Sports and Yaris Hybrid.
Car sharing trial in France
Starting in October 2014, Toyota will participate in
a three-year car-sharing experiment in Grenoble,
France. The project will be run in partnership with
the City of Grenoble, Grenoble-Alpes Métropole,
Citélib and the EDF Group, and will use 27
recharging stations around the city. We will
provide 70 ultra-compact Toyota i-ROAD and
COMS electric vehicles. The eventual aim of
these projects is to reduce traffic congestion and
improve air quality in city centers by enabling the
smart movement of people from the closest
public transportation station to their final destina-
tion (see pages 22 and 31 for more details).
Improving Our Earnings Structure and
Offering Advanced Technologies in Developed Markets
5
0
4
3
2
1
Toyota Vehicle Production in Japan by Year (1935-2013)
(Million)
1935 ’40 ’45 ’50 ’55 ’60 ’65 ’70 ’75 ’80 ’85 ’90 ’95 2000 ’10’05 ’13
Jan. 1972:
10 Million
Milestone
Jan. 1986:
50 Million
Milestone
Oct. 1999:
100 Million
Milestone
Dec. 2013:
150 Million
Milestone
Yaris Hybrid
Voxy Noah
COMS (left), Toyota i-ROAD
On October 1, 2014, “Cité lib by Ha:mo,” a new type of urban mobility
based on ultra-compact electric vehicles connected to public transport,
launches in Grenoble, France.
Tundra
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Overview of Four Business Units: Lexus International Toyota No. 1 Toyota No. 2 Unit Center