Facebook 2013 Annual Report Download - page 10

8
and measurement tools to enable marketers to evaluate and improve the effectiveness of ad campaigns on Facebook.
• Excel at Mobile Product Development and Make our Mobile Products Fast, Reliable, and Easily Available. We devote
substantial resources to our development of mobile products and experiences for a wide range of platforms, including
smartphones, feature phones and tablets. In addition, we are working across the mobile industry with operators, hardware
manufacturers, operating system providers, and developers to improve the Facebook experience on mobile devices and
make Facebook available to more people around the world. We had 945 million MAUs who used Facebook mobile
products as of December 31, 2013. We believe that mobile usage of Facebook is critical to user growth and engagement
over the long term.
• Enable Developers to Build, Grow, and Monetize Their Mobile and Web Applications. The success of Facebook’s
developer ecosystem is an important part of our strategy. We continue to invest in tools and APIs that enhance the ability
of developers who integrate with Facebook to build valuable and engaging products. Developers can create value for
Facebook in multiple ways, including: purchasing advertising on Facebook; using our Payment infrastructure to facilitate
transactions with users on personal computers; sharing content with Facebook that makes our products more engaging;
and contributing to our understanding of users’ interests and preferences.
• Build a Scalable Infrastructure to Provide the Most Compelling, Robust, and Reliable Product Experience. We are
investing in software and hardware infrastructure that enables us to provide a unique, personalized experience to each of
our users around the world. We believe the speed and reliability of our products are important competitive advantages.
Building and Maintaining User Trust
Trust is a cornerstone of our business. We dedicate significant resources to the goal of building user trust through developing
and implementing programs designed to protect user privacy, promote a safe environment, and assure the security of user data. The
resources we dedicate to this goal include engineers, analysts, lawyers, policy experts, and operations specialists, as well as hardware
and software from leading vendors and solutions we have designed and built.
• Privacy and Sharing. People come to Facebook to connect and share with different audiences. Protecting user privacy
is an important part of our product development process. Our objective is to give users choice over what they share and
with whom they share it. This effort is fundamental to our business and focuses on control, transparency, and accountability.
- Control. We believe that by providing our users with clear and easy-to-use controls, we will continue to promote
trust in our products. For example, when a user posts a status update or uploads a photo to Facebook, our in-line
controls allow the user to select his or her audience at the same time that he or she is publishing the post. In
addition, we provide other data management tools. "Activity Log" is a unified tool that people can use to review
and manage the content they have posted and the actions they have taken on Facebook. When using the Activity
Log, a user can view his or her activity with a particular application, delete a specific post, change who can see
a photo, or remove an application completely. Additionally, our "Download Your Information" tool enables users
to access and store their personal information off Facebook.
- Transparency. Our Data Use Policy describes in plain language our data use practices and how privacy works
on Facebook. We also offer a number of tools and features that provide users with transparency about their
information on Facebook. Our application settings feature enables users to view each of the applications they
have chosen to use, the information needed by each application, and the audience with whom the user has chosen
to share his or her interactions with each application. We believe that this transparency enables people to make
more informed decisions about their activities on Facebook.
- Accountability. We continue to build new procedural safeguards as part of our comprehensive privacy program.
These include a dedicated team of privacy professionals who are involved in new product and feature development
from design through launch; ongoing review and monitoring of the way data is handled by existing features and
applications; and rigorous data security practices. We regularly work with online privacy and safety experts and
regulators around the world. In August 2012, the Federal Trade Commission formally approved a 20-year
settlement agreement requiring us to enhance our privacy program and to complete biennial third-party
assessments. We also have undergone two audits by the Office of the Irish Data Protection Commissioner. The
audits comprehensively reviewed our compliance with Irish data protection law, which is grounded in European
data protection principles. As part of the audit process, we agreed to enhance various data protection and privacy
practices to ensure compliance with the law and adherence to industry best practices.
• Safety. We design our products to include safety tools. These tools are coupled with educational resources and partnerships
with online safety experts to offer protections for all users, particularly teenagers. We take into account the unique needs