Facebook 2013 Annual Report Download - page 38

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36
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion of our financial condition and results of operations in conjunction with our consolidated financial
statements and the related notes included in Part II, Item 8, "Financial Statements and Supplementary Data" of this Annual Report on
Form 10-K. In addition to our historical consolidated financial information, the following discussion contains forward-looking statements
that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking
statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Annual Report
on Form 10-K, particularly in Part I, Item 1A, "Risk Factors." For a discussion of limitations in the measurement of certain of our user
metrics, see the section entitled "Limitations of Key Metrics and Other Data."
Overview
Our mission is to give people the power to share and make the world more open and connected.
We build products that support our mission by creating value for users, marketers, and developers:
Users. We enable people who use Facebook to stay connected with their friends and family, to discover and learn what is going on
in the world around them, and to share and express what matters to them to the people they care about.
Marketers. We enable marketers to engage with more than 1.2 billion monthly active users (MAUs) on Facebook or subsets of our
users based on information they have chosen to share with us such as their age, location, gender, or interests. We offer marketers benefits
such as targeted reach, engagement, Facebook ads, Facebook ad system and ad measurement.
Developers. We enable developers to use Facebook's developer services to build, grow and monetize their mobile and web
applications that integrate with Facebook more rapidly and successfully.
We generate substantially all of our revenue from advertising and from fees associated with our Payments infrastructure that enables
users to purchase virtual and digital goods from developers with applications on the Facebook website. For the year ended December 31,
2013, we recorded revenue of $7.87 billion, income from operations of $2.8 billion and net income of $1.5 billion.