Facebook 2013 Annual Report Download - page 41

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39
• Monthly Active Users (MAUs). We define a monthly active user as a registered Facebook user who logged in and visited
Facebook through our website or a mobile device, used our Messenger app, or took an action to share content or activity with
his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last
30 days as of the date of measurement. MAUs are a measure of the size of our global active user community.
As of December 31, 2013, we had 1.23 billion MAUs, an increase of 16% from December 31, 2012. Users in India, Brazil
and Mexico represented key sources of growth in 2013 relative to the prior year.
• Mobile MAUs. We define a mobile MAU as a user who accessed Facebook via a mobile application or via versions of our
website such as m.facebook.com, whether on a mobile phone or tablet, during the period of measurement.