Facebook 2013 Annual Report Download - page 40

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38
Worldwide DAUs increased 22% to 757 million on average during December 2013 from 618 million during December 2012.
We experienced growth in DAUs across major markets including Brazil, India and the United States. Overall growth in DAUs
was driven largely by increased mobile usage of Facebook. The number of DAUs using personal computers decreased modestly
in December 2013 compared to the same period in 2012.
• Mobile DAUs. We define a mobile DAU as a user who accessed Facebook via a mobile application or via versions of our website
such as m.facebook.com, whether on a mobile phone or tablet, on a given day.
Worldwide mobile DAUs increased 49% to 556 million on average during December 2013 from 374 million during December
2012. In all regions, an increasing number of our DAUs are accessing Facebook through mobile devices, with users in Brazil,
United States and India representing key sources of mobile growth on average during December 2013 as compared to the same
period during 2012. There were 395 million mobile DAUs who accessed Facebook solely through mobile applications or our
mobile website on average during the month ended December 31, 2013, increasing 65% from 240 million during the same period
in 2012. The remaining 161 million mobile DAUs accessed Facebook from both personal computers and mobile devices during
December 2013. We anticipate that the rate of growth in mobile usage will continue to be the primary driver of our user growth
for the foreseeable future and that usage through personal computers may be flat or decline worldwide, including in key markets
such as the United States and other developed markets in Europe and Asia.