Siemens 2005 Annual Report Download - page 19
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19
Group Presidents Business Areas Megatrends Report of the Supervisory Board Corporate Governance Report
Clear goals, concrete measures, definite consequences
Our businesses have a clear orientation: long-term profitable growth. By leveraging our
system of unsurpassed tools and sharing our constantly expanding expertise with one
another, we made major strides in fiscal 2005. Our top+program – a uniform Company-
wide initiative – has been guiding our activities for more than seven years. Clear goals,
concrete measures and definite consequences – these are the pillars of our success.
All the tools we use have already demonstrated their effectiveness for our business. Firmly
anchored in all of our activities around the world, this proven approach is driving success-
ful top+programs at every level of the Company.
The top+programs
Our Siemens Management System (SMS) ensures that top+is consistently applied. The
three SMS programs – Innovation, Customer Focus and Global Competitiveness – define
the issues that will guarantee our continued success in the future.
Ever since Siemens was founded in 1847, the power of innovation has been the key to our
long-term business success. Innovation is what puts us ahead of our competitors and
keeps us there.
Our Customer Focus program optimizes the partnership between our Groups and new
and existing customers, while coordinating cross-Group activities in key market segments.
By strengthening cooperation across our vertically organized Groups, we enable customers
worldwide to profit from our unparalleled ability to combine a comprehensive array of
innovative products and services in order to create complete solutions for complex infra-
structure projects like airports, hospitals, sports arenas and integrated security systems.
To meet the demands of rapidly developing markets and businesses, we are constantly
increasing our Global Competitiveness all along the value chain. True global presence
means that all the links – research, hardware and software development, purchasing, man-
ufacturing, service and, of course, sales – are seamlessly networked and optimally coordi-
nated on the basis of efficient vertical and horizontal processes.