Siemens 2005 Annual Report Download - page 27

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27
Group Presidents Business Areas Megatrends Report of the Supervisory Board Corporate Governance Report
Sustainability
Our forward-looking commitment to environmental protection is strengthening our busi-
ness and creating new opportunities. Innovative solutions are needed to meet global chal-
lenges such as climate change, the growing demand for energy and the need to conserve
natural resources. Reducing environmental burdens has been one of our top priorities for
many years. Today, we are a world leader among electrical engineering companies when it
comes to minimizing environmental impact.
Energy-saving electric motors, high-efficiency power stations, projects that finance them-
selves through reduced energy consumption, fuel-saving car engine controls, water
analysis systems and energy-saving marine drives are only a few examples of our environ-
mentally compatible technologies. Recent acquisitions have strengthened our market posi-
tion in the areas of wind power, water treatment and purification, and air pollution con-
trols.
Political initiatives like the emissions trading system introduced by the European Union
at the beginning of 2005 are providing us with new business opportunities. Our solutions
enable customers to reduce greenhouse emissions, cut costs and benefit from the emis-
sions trading scheme. Very few of our own production facilities are involved in emissions
trading.
Our many years of experience have made it easier for us to meet evolving EU requirements.
For example, our product recycling know-how has prepared us for new rules requiring the
takeback of used electrical equipment. And an in-house standard for ecofriendly product
design, which we have continuously updated since its introduction in 1993, has facilitated
our compliance with new regulations restricting the use of hazardous materials in products.
Corporate citizenship
Our commitment to outstanding corporate citizenship is anchored in our Corporate Prin-
ciples. This commitment has a long tradition at Siemens. Back in the 19th century, our
Company’s founder, Werner von Siemens, set out to create a corporate culture based on
individual responsibility and involvement in the community. Today, corporate citizenship
at Siemens has three main pillars: Generation21, which focuses on the education and train-
ing of young people; Caring Hands, which bundles our charitable activities; and the
Siemens Arts Program, which fosters culture and the arts.