Sony 2002 Annual Report Download - page 13

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11
Message from Top Management
Question: What are the most important points about Sony’s growth strategy?
Ando COO The success of our growth strategy depends above all on accelerating
our network strategy. Sony sells four network gateway products: TVs,
PCs, mobile devices such as mobile phones, and PS2. We supply
many other electronics products that connect to these gateways. This
is Sony’s strength, and it is essential to take a comprehensive ap-
proach to all these products so that we can devise methods to add
still more value.
Hardware does not add value on its own. We must ensure that the
value of the whole is raised by the semiconductors, LCDs (liquid crystal
displays) and other unique devices and surface mounting technology
that are used in each hardware product.
In terms of our device strategy, people outside of Sony sometimes
ask whether the fact that we do not manufacture LCDs and PDPs for
TV use in-house is a weakness. However, we have a plan to ensure a
reliable, long-term supply of these two display panels.
Idei CEO In regards to flat panel displays, I believe that Sony needs to develop
a technology that is unquestionably superior to CRT (cathode ray
tube) televisions, is of high quality and is able to produce light on its
own. Not having PDP and LCD production capabilities is a strength of
Sony and is the reason why we did not invest in them.
Ando COO Some people wonder what we believe will be the eventual replace-
ment for our Trinitron color TVs. We are exploring formats that
produce light internally rather than generating images by reflecting
light. From an environmental standpoint, low power consumption is
essential for any new display. Another desirable quality is flexibility, so
the display can be easily carried from one place to another. Having
identified these key characteristics, we are currently deliberating on
how to proceed. All in all, we are making steady headway and I
believe that Sony is fully capable of bringing to market a display that
will be highly competitive.