Sony 2002 Annual Report Download - page 16

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14
Sony Corporation Annual Report 2002
facilities is maintaining leading-edge semiconductor technological
capabilities and manufacturing efficiencies. This investment also makes
possible chip integration, further cost reduction initiatives and active
development towards the broadband network.
Question: Can you tell us about your broadband network strategy for PS2 and where its
strengths lie?
Kutaragi CEO, SCE The television programs, movies, and games that we enjoy at home
are distributed through media such as broadcasts and DVD-ROM.
Going forward, when always-on broadband networks expand,
content and services will be provided via the network medium. In this
environment, home entertainment options will expand dramatically,
going beyond simply enjoying videos to enjoying music and games
along with many other people via networks, combining broadcasting
and networking, and communicating over phones with images
instead of just voice.
I believe that, in such an environment, home-use game machines
that are easy to use and always connected to televisions around the
world will serve as computers that have various broadband network
capabilities. And this will make such game machines the dominant
network platform. In this respect, I expect that PS2 can greatly
contribute to the expansion of the market, having already shipped
more than 30 million units worldwide and having a vast library of
game content.
Question: Tell us about the next-generation semiconductor that you are developing in partnership
with IBM and Toshiba. What do you hope to achieve?
Kutaragi CEO, SCE Size (bandwidth) and speed (bit rate) are not the only issues which
must be resolved when we send and receive data over the network,
including the TV programs and games we enjoy everyday.
Computers called servers and routers are used to send data back
and forth across networks. But the ability of these devices to handle
this information is restricted by the specifications of their processors
and architecture. There is little difference between the processors
used in today’s servers and routers and those in home PCs. These
processors definitely lack the ability to accommodate moving images
and other bulky data required to allow many users at once to enjoy
games, movies, and other forms of broadband content.