Sony 2002 Annual Report Download - page 40

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38
Sony Corporation Annual Report 2002
Net MD
A popular product in Japan, the Net MD Walkman, pictured here, enables the
copyright-secured, high-speed transfer to an MD of music data stored on a PC
hard drive – data which may have originated from a CD or an electronic music
distribution service. By increasing affinity with the PC, this technology promises
to spur further growth in the MD market, while promoting electronic music
distribution services because of its attention to copyright protection.
Since Sony began selling the world’s first MD products in 1992, the
characteristics of this digital recording media, such as random access and ease of editing, have
contributed to its ever-growing popularity. During calendar year 2001, Sony estimates that approxi-
mately 14.5 million MD hardware products were shipped worldwide. Preserving its commanding
position in the market, Sony is actively working to expand its business. For example, in 2000, Sony
created and introduced MDLP (long play stereo mode), which enables recording times up to four
times longer than conventional MD recordings.
http://www.sony.co.jp/en/Products/mswalkman/
Breaking New Ground in the Music Business
Sony Music International made an equity investment
in a cooperative, first-of-its-kind joint venture music
company in China, Shanghai Epic Music Entertain-
ment Company, Ltd. (SEME), together with two
leading local partners, to develop local Chinese-
language repertoire and manufacture, distribute, and
market its own and licensed repertoire from outside
China. SEME will build its own CD and cassette
manufacturing facility in Shanghai.