Sony 2002 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2002 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 84

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84

12
Sony Corporation Annual Report 2002
In the upcoming broadband era, companies must offer products,
content and applications that customers really want. Another vital
point is making customer-centric, ubiquitous networking environ-
ments, where people can connect at any time and place. Our
network strategy enables people to connect their Sony products any
place in the world, and to provide content and services users desire.
Question: In what ways will the Electronics business be developed in concert with Content and
Service businesses?
Ando COO Our network strategy calls for us to become a global media and
technology company. We must link our powerful hardware lineup
with our equally powerful collection of content and build a new
structure that can increase profitability.
In the case of VAIO, we created a business model that embraced
content and services from the outset. For example, VAIO is a gateway
to easily send images from a digital still camera or camcorder over the
Internet. Our global ImageStation Website provides an environment
where people can store and access content from anywhere in the
world. We are now preparing to deploy Internet businesses, such as
online games, which are a combination of hardware and services.
Regarding services, we spent considerable effort this past year in
bolstering our network infrastructure. One concrete result is a
contact-free IC card named FeliCa, which is used in Suica®, now being
used by East Japan Railway Company. This same technology is also
suited to settlements of distribution-related network transactions and
many other applications. In April 2002, Sony Finance International
started the My Sony Card business, which uses a settlement service
called eLIO. This card can also function as a settlement, debit or
prepaid service card. Through the My Sony Card, we are nearing the
time when customers can gain unrestricted access to services and
content over a network.