Sony 2002 Annual Report Download - page 17

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15
Message from Top Management
Solving these issues fundamentally, and giving life to a true
broadband network, will require high-performance processors of a
different breed than before. These devices will be based on a
completely new approach and architecture. In line with this thinking,
the Sony Group, including SCE, is jointly studying, with IBM and
Toshiba, ways to create systems built around next-generation
processors and broadband networks.
Question: Finally, where is the Game business positioned and how are you enhancing cooperation
with other business segments in the Sony Group?
Kutaragi CEO, SCE Recently, the game industry has experienced the launch of many new
platforms from other companies. Not only does this result in fiercer
competition but it leads to the adoption of new innovative technologies
with the appearance of new software and to market stimulation with
additional capital invested. This results in further market expansion.
Accordingly, Sony Group’s content and services will have more business
opportunities, and we should be creating and suggesting various ways to
add value. One way is by connecting consoles through the network to
Sony electronics products with leading-edge technologies. Another way
is to share key components and manufacturing platforms.
Looking forward, we believe that Sony Computer Entertainment
will continue to play a vital role as a growth engine for the Sony
Group. Also, as a member of the Sony Group, we will continue to
provide ideas that our users will truly enjoy.
Entertainment Business Strategy
Question: This past year was pivotal for Sony’s entertainment companies. What made it successful,
and how have efforts begun during the year positioned Sony’s entertainment companies
for the future?
Stringer CEO, SCA Sony’s entertainment companies were able to achieve a strong financial
performance this year, in spite of a difficult economy. This was accom-
plished through the success of our motion picture, television and music
product, the implementation of a broad restructuring program, and the
aggressive pursuit of new growth opportunities.
We achieved favorable results in Motion Pictures, through both
the year’s theatrical and DVD releases – taking advantage of the
strength of our recent titles and the dramatic growth of the DVD
market. Similarly, Sony Music released numerous global multi-million
selling albums, from artists including Destiny's Child, Shakira, Celine
Dion, Michael Jackson and Jennifer Lopez.