Sony 2002 Annual Report Download - page 47

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45
Sony World
Digital Still Cameras
The digital still camera market expanded rapidly around the world during the year under review, with
industry-wide unit sales increasing 60% compared with the previous fiscal year. A leader in market
share, Sony unveiled a variety of new models including the compact and fashionable Cybershot
series. Pictured here is a 3.2-million pixel (effective) CCD camera with a 3x optical zoom lens. These
stick-shaped cameras became an immediate hit in Japan. Sony is expanding its network services such
as the download of images to PCs and the easy transfer of photos, together with text messages, to
mobile phones. In addition to the Cybershot line, the Mavica line of digital still cameras continues to
be very popular in the U.S. due to the ease of storing images on
floppy disks and CD-R/RWs.
Most of the key components for digital still cameras, including
CCDs, lenses, and batteries, are sourced from within the Sony
Group. In an effort to differentiate itself, Sony continues to place
strong emphasis on the development of innovative components.