Sony 2002 Annual Report Download - page 53

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51
Corporate Social Responsibility
Through the creation of markets and ideas that lead to new lifestyles, Sony aims to
contribute to the construction of an environmentally sustainable society and is
striving to provide opportunities to create and bring to life the dreams of a myriad
of people: shareholders, customers, employees, business partners and the members
of the communities in which we operate.
The Sony Environmental Vision
Sony recognizes that conservation of the global environment is one of the greatest
challenges facing humanity in the 21st century. Through continuous technological
innovation and new business initiatives, Sony intends to contribute positively to the
creation of a sustainable society. It is through this vision that Sony has positioned
protection of the global environment as an important management issue. Sony is
well aware that sound ecology and economics go hand in hand. With this in mind,
the company plans to raise its eco-efficiency (sales divided by environmental impact)
by 1.5 times in the year ending March 31, 2006 and to double eco-efficiency in the
year ending March 31, 2011, compared with the year ended March 31, 2001. In
terms of eco-efficiency in the year under review, greenhouse gas emission efficiency
was 1.08 times the level of the year ended March 31, 2001, and the efficiency of
resource input and output 1.13 times that of the level of the year ended March 31,
2001. The improvements were a result of, among other things, environmentally
conscious product innovations and environmental conservation activities.
Environmentally Responsible Management
Effective environmental and occupational health and safety management systems
are the foundation of Sony’s ability to conduct operations in an environmentally
conscious fashion. Virtually all of Sony’s manufacturing sites have earned ISO 14001
certification. As for non-manufacturing sites, during the year under review, Sony
Lower operating and standby power
consumption are two highlights of this
environmentally conscious TV.
Corporate Social Responsibility