Sony 2002 Annual Report Download - page 28

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26
Sony Corporation Annual Report 2002
HDCAM/CineAlta
Sony is the world’s preeminent supplier of audio and video equipment for the professional and
broadcast markets. Sony’s HDCAM format is used in Japan by NHK, the national broadcasting
system, and has an overwhelming majority of the country’s 123 private-sector broadcasters.
Furthermore, due to rapid acceptance in North America and Asia, this format is fast becoming the
industry standard for high-definition digital programming. HDCAM, first employed in news broad-
casts, has gone on to be used around the world on a wide variety of sets, from commercials and
television programs to movies. In terms of movie production, the making of digital films using the
HDCAM24P format, CineAlta, is gaining popularity. With the likes of George
Lucas using CineAlta to shoot every scene of Star Wars:
Episode II Attack of the Clones and Japanese Director
Shunji Iwai using the system, CineAlta is accelerating the
shift to digital production technology in an industry that
in the past relied on film media.
http://www.sony.ca/hdcam/