Sony 2002 Annual Report Download - page 21

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19
Message from Top Management
Conclusion
Question: Mr. Idei, is there a closing message that you have for readers of this Annual Report?
Idei CEO Up to this point, we have discussed the various strategies of the Sony
Group made up of Electronics, Game and Content sectors, and I am
sure that readers have been left with many things to think about. The
time has come for greater mutual cooperation between these sectors
as their business domains move closer together.
The image associated with the Sony brand has, for a long time,
been great products. But in this age of networks, where anyone can
get online, the distance between individuals and companies is
shrinking rapidly. That gives consumers more clout. And it makes it
imperative for us to make safety and reliability more closely associated
with our brand. Creating new value for the Sony brand is a process
that will have to be conducted one step at a time.
Within the next two years, I think shareholders will have a clearer
idea of the direction in which Sony is heading. Therefore, in addition
to evaluating us on the basis of short-term earnings, I hope investors
will take a balanced view and examine our long-term strategies and
other potential strengths. Of course, I am well aware of the impor-
tance of short-term earnings to shareholders and will do my best to
improve our bottom line. At the same time, we will retain a balanced
approach, channeling resources as needed to create new corporate
value over the long term. Every member of the Sony Group is
dedicated to meeting the expectations of shareholders and reinforc-
ing our position as a company that customers can admire.
May 2002