Sony 2002 Annual Report Download - page 43

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41
Sony World
Sony Assurance
The primary business of Sony Assurance Inc. is the direct sale of automobile insurance to customers by telephone
and over the Internet. Policies are structured to target specific categories of risk. Growth in Sony Assurance
policyholders and net insurance premiums continued in the year under review due to the company’s ability to
offer superior services and reasonable rates.
Sony Assurance continually upgrades its services by undertaking new initiatives. In 2001, for example, Internet-
based services were enhanced and, since July 2001, a new accident response
follow-up service has allowed policyholders to view details of accident reports,
claim resolution schedules, and other related items via the Internet. In December
2001, Sony Assurance completely revamped its Internet site to make it even
more useful. One innovation was a site designated exclusively for policyholders.
Here, customers can check policy terms, view procedures for making revisions,
and perform other tasks. The new site allows prospective customers to check
details of policy estimates obtained earlier by telephone. To serve customers
better in the event of an accident, a new claims service center was opened in
Hokkaido in October 2001 and, in April 2002, Sony Assurance
doubled the size of its Kanto metropolitan claims service center.
In an effort to stay close to customers’ needs, Sony Assurance will
continue to place priority on establishing one-on-one relationships
with policyholders to hear directly how services can be improved.
Sony Assurance strives to be the insurer that customers choose
because of our products and due to the improvements we make in
our policies and services.
00
1.3
20
130
01
7.5
02
16.9
280
Net Premiums Received
and Number of Policies
Net Premiums (Billion ¥)
Number of Policies (Thousand
contracts)
*Year ended March 31
Sony Assurance Web page