Sony 2002 Annual Report Download - page 55

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53
The First Year of Japan’s New Recycling Law
Achieving a truly sustainable society requires not only responsible manufacturing,
sales and service activities but also effective programs to collect and recycle end-
of-life products. In April 2001, Japan enacted a law mandating the recycling of
specified home appliances. TVs are the only audio and visual products covered by
this law. Sony had already developed its own technology for TV recycling, having
started research in this field in the early 1990s. This technology has been provided
to Green Cycle Corp., a recycler of electronics products in which Sony is the
largest shareholder.
Sony in the Community
As a responsible corporate citizen, Sony participates in a variety of community
affairs activities with a particular focus on education of children. Sony also
supports the arts and other cultural activities, promotes international cooperation,
assists individuals with disabilities to become self-reliant, and contributes to other
social programs.
Following the September 11 terrorist attacks in the U.S., Sony Corporation, its
group companies around the world and their employees contributed funds to assist
and support the families of victims of the tragic events. In the area of humanitarian
assistance, Sony has contributed to the U.N. High Commissioner for Refugees
(UNHCR) and other refugee support organizations.
In addition, in terms of local community activities, Sony Group employees
volunteer to take part in community affairs activities, primarily under the auspices of
the “SOMEONE NEEDS YOU” program, abbreviated as SONY. During the year under
review, more than 14,500 employees in 20 countries participated in this program.
Sony Founder Masaru Ibuka had a strong interest in support for unique educa-
tional programs aimed at developing children to become generous, humanitarian
individuals. Carrying on his legacy, Sony continues to support education of children
as a central element of its community affairs activities. Sony has conducted a series
of “Sony Science Labs for Children” in Japan for elementary and middle school
students. During the year under review, 19 of these events were held, drawing a
total of 880 children.
For more information on environmental and community affairs activities, please visit the following websites:
Environment http://www.sony.net/eco/
Community affairs http://www.sony.co.jp/en/SonyInfo/CCA/
Corporate Social Responsibility