Sony 2002 Annual Report Download - page 41

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39
Sony World
Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications (SEMC), an equally owned
joint venture with Ericsson of Sweden, was established on October 1,
2001. The objective of this joint venture is to create a new world
leader in the mobile phone industry by combining Sony and Ericsson’s
complementary strengths.
The first task of SEMC was to focus on establishing a strong brand presence on a worldwide
basis. The newly created “liquid identity” symbol was aggressively promoted during the first six
months of operations. Coupled with the successful launch of its products in Europe, Africa, the
Middle East, Asia Pacific, the Americas, and in Japan, it is clear that SEMC has taken off.
With its application-based
focus featuring “imaging”,
“entertainment”, and “connectiv-
ity”, SEMC is set to generate
further excitement in the global
mobile phone industry.
http://www.SonyEricsson.com/