Sony 2010 Annual Report Download - page 10

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7
The spirit of creativity and innovation has and always
will be the lifeblood of this company. I am very proud
to share with you some of the highlights of fiscal year
2009, which I believe demonstrate how Sony embodies
the “make.believe” spirit.
•    We released a number of new digital imaging prod-
ucts designed to redefine digital photography. Our
new products included those equipped with the
unique Exmor R™ CMOS image sensor, which allows
for effective shooting even in low light, and other tech-
nology and accessories to help consumers take great
photos and video with user-friendly technology.
•    Our completely new lineup of BRAVIA™ LCD televi-
sions with LED backlight technology and our new
Monolithic Design is a clear example of how Sony will
continue to own the living room by creating products
that deliver on Sony’s promise of exceptional TV qual-
ity and performance—a promise that continues with
the upcoming launch of 3D televisions.
•    VAIO PCs continue to impress with their strong com-
bination of innovation, entertainment and elegant
design. One particularly exciting model in the lineup
is the Z series. Weighing in at just three pounds and
featuring cutting-edge graphics, it is a wonderful
example of our ultra-mobile engineering expertise.
Highlights of Fiscal Year 2009