Sony 2010 Annual Report Download - page 11

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8
•    The burgeoning electronic book (eBook) market is a
significant business opportunity for Sony. We have
launched a broad lineup of Reader™ digital books that
support open formats and contain features consumers
want—including wireless access to books and
periodicals—at prices they can afford.
•    Fiscal year 2009 was the most successful year in the
history of PlayStation®3 (PS3™). Beginning with the
launch of the slimmer, lighter and attractively priced
PS3™ hardware in September, and further propelled
by a broader range of games and video content, we
have seen positive momentum build up for the PS3™
platform, which should be further enhanced by 3D-
compatibility and the upcoming PlayStation®Move
motion controller.
•    Sony Ericsson introduced the Xperia™ X10—a
feature-rich smartphone built on a new open
platform—and is currently rolling it out globally. In
addition to rich graphics and a large touchscreen
display, the Xperia™ X10 also features applications to
intelligently manage both communications and me-
dia from multiple sources. With products like this, I
am confident that Sony Ericsson is poised to further
restore its competitiveness in 2010.
•    Cinemas around the world are starting to deploy
digital projectors, which allow content to be projected
at substantially higher image quality than existing
projectors. The 4K digital cinema projector system
already commercialized by Sony is designed for
easy conversion to 3D projection, and the two largest
theater chains in the United States have signed on
to deploy our systems across their circuits of more
than 11,000 screens, representing an important
step for this growth business.
•    From emerging artists like Ke$ha to established
international superstars like Beyoncé, Sony Music
Entertainment continued its tradition of discovering
and nurturing talent. Susan Boyle’s debut album was
the biggest selling album released in 2009 and the
fastest selling debut album globally, achieving Triple
Platinum status in its first three weeks alone.