Sony 2010 Annual Report Download - page 52

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49
SALES AND OPERATING REVENUE TO CUSTOMERS BY PRODUCT CATEGORY
Yen in millions
Years ended March 31 2008 2009 2010
Consumer Products & Devices
Televisions .....................................................
1,357,116 1,275,692 1,005,773
Digital Imaging .................................................. 1,113,407 863,837
679,225
Audio and Video ................................................. 644,475 555,706
469,606
Semiconductors ................................................. 321,032 267,167
277,885
Components .................................................... 788,004 623,931
479,145
Other ......................................................... 14,513 10,900
9,769
Total ............................................................ 4,238,547 3,597,233
2,921,403
Networked Products & Services
Game ......................................................... 1,219,004 984,855
840,711
PC and Other Networked Businesses ................................. 823,556 699,903
670,904
Total ............................................................ 2,042,560 1,684,758
1,511,615
B2B & Disc Manufacturing ........................................... 536,945 464,321
404,114
Pictures ......................................................... 855,482 717,513
705,237
Music ........................................................... 204,818 363,074
511,097
Financial Services .................................................. 553,216 523,307
838,300
All Other ......................................................... 359,468 318,422
261,851
Corporate ........................................................ 80,378 61,365
60,381
Consolidated total ................................................. 8,871,414 7,729,993
7,213,998
Note: The above table includes a breakdown of sales and operating revenue to external customers by product category in the Consumer Products & Devices and Networked
Products & Services segments. The Consumer Products & Devices and Networked Products & Services segments are each managed as a single operating segment by
Sony’s management.
SALES AND OPERATING REVENUE BY GEOGRAPHIC INFORMATION
Yen in millions
Years ended March 31 2008 2009 2010
Japan ............................................................
2,056,374 1,873,219 2,099,297
........................................................................ 23.2% 24.2% 29.1%
U.S.A. ...........................................................
2,221,862 1,827,812 1,595,016
........................................................................ 25.1 23.6 22.1
Europe ...........................................................
2,328,233 1,987,692 1,644,698
........................................................................ 26.2 25.7 22.8
Other ............................................................
2,264,945 2,041,270 1,874,987
........................................................................ 25.5 26.5 26.0
Total .............................................................
8,871,414 7,729,993 7,213,998
Note: Classification of geographic segment information shows sales and operating revenue recognized by location of customers.