Sony 2010 Annual Report Download - page 14

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11
3D-compatibility with a free firmware download, and will
release our own 3D game titles and continue to actively
support the development of 3D games by third-party
software developers.
Digital Imaging
Our high-margin digital imaging business, which in-
cludes cameras and camcorders, aims to maintain
its leading position as the number one digital imaging
brand in the world. We must continue strengthening this
business through outstanding product differentiation
and cost competitiveness based on key devices such
as image sensors, lenses and signal processors—the
pillars of our superior technology.
Great examples of this effort are our recently
announced compact interchangeable lens digital cameras,
which are the world’s smallest and lightest*3 of their
kind, and provide the quality of a digital single lens reflex
(DSLR) camera in a very compact body. At the same
time, we will expand entry-segment products with in-
creased cost competitiveness into growing markets,
including developing countries. No matter the region or
price point, we must constantly reinvigorate the market
by offering new ways for customers to enjoy our products.
Going forward, many of Sony’s digital imaging devices
will be network compatible and, through our network
services, will allow customers to easily upload and share
their images and video with their families and friends.
*3 “α” NEX-5, the smallest and lightest interchangeable lens digital camera body,
as of May 11, 2010
3D
From black-and-white, to color, to high definition (HD),
Sony has been the leader in the display of content on
television. And now, with consumers and the electronics
and content industries abuzz with the exciting pros-
pects of 3D technology, we intend to take the lead in
3D.
Sony has a unique position in 3D—from the profes-
sional-use cameras that capture the images, to editing
and projecting equipment, to televisions, Blu-ray Disc™
players, PS3™ and more—we are the leader in profes-
sional and consumer 3D hardware. We are also industry
leaders in the production of 3D film and game content,
and we also continue to work with our partners to pro-
vide the most compelling 3D content imaginable. From
the lens to the living room, Sony is the only company
fully immersed in every link of the 3D value chain.