Sony 2010 Annual Report Download - page 43

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40
In addition, SME increased the number of digital retailers
offering music from its artists and expanded the ways
consumers can acquire and experience music through buy-
to-own, subscription and ad-supported models.
The last year also saw the launch of VEVO, a joint venture
initiative between SME, Universal Music Group and Abu Dhabi
Media Company, offering a premium environment for music
videos powered by Google’s YouTube. Since its introduction
in December, VEVO has been ranked by comScore Media
Metrix as the most popular entertainment-music online
destination in the United States.
SMEJ continues to focus heavily on digital distribution,
with the Chaku-Uta® and Chaku-Uta Full® master ringtone
download services continuing to perform well.
SME continues to diversify across a wide variety of other
new businesses and distribution platforms including television,
touring, sponsorships and merchandising. In January, SME
announced a new long-term global joint venture with Simon
Cowell, Syco, focused on the production and exploitation of
music, television, film and digital content. The new venture
includes the global TV franchises The X Factor and Got Talent,
as well as content from superstar artists such as Leona Lewis,
Susan Boyle and Il Divo.
In the spirit of Sony United, SME partnered with sister
company, Sony Pictures Entertainment, on Michael Jackson’s
THIS IS IT, a special event motion picture that set box office
records around the world, and a companion album featuring
the music that inspired the film, which topped the music
charts. SME also provided marketing and promotion support
for Kenny Chesney: Summer in 3D, the new concert film
project from Chesney and The Hot Ticket, Sony Pictures’ live
events label.
With 2010 off to a strong start with current and new
releases from AC/DC, the Glee franchise, Jimi Hendrix, Ke$ha,
Alicia Keys, Monica, Sade and Usher, among others, SME
will continue to foster great artistry and work to maintain and
enhance its leading position in the global music business in
the year ahead.
Chaku-Uta® and Chaku-Uta Full® are registered trademarks of Sony Music
Entertainment (Japan)