Sony 2010 Annual Report Download - page 3

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Please find page 3 of the 2010 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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make.believe (“make-dot-believe”) is
the Sony Group Brand Message
make.believe symbolizes the spirit of our brand. It stands for the power of our
creativity, our ability to turn ideas into reality and the belief that anything we can
imagine, we can make real.
The Sony brand ranges from electronics to entertainment, it reaches continents
and cultures, and touches the lives of more people in more places and more ways
than ever before.
Through our unique combination of technology and
content, Sony aims to inspire consumers around the
world with innovation and joy. We invite you to join
us in the make.believe spirit and to turn your
dreams into reality.
action
do
build
design
spirit
think
imagine
dream
“.（dot）”
　　　　Sony’s role in uniting “make” and “believe”