Sony 2010 Annual Report Download - page 35

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32
in the 11th year since its launch in 2000. Sony will continue
to expand this business gradually, focusing its efforts on
emerging markets.
Bolstering its lineup of software titles is crucial to Sony’s
efforts to promote the PS3™, PSP™ and PS2 platforms. Sony
Computer Entertainment Inc. (SCE) and third-party software
developers released an extensive range of hit titles in fiscal
year 2009. Sales of new titles for PS3™ and PSP™ were brisk
■ PS3™　■ PSP™　■ PS2
44.4
55.5
35.7
154.0
115.6
57.9
50.3
83.5
103.7
20102008 2009
PlayStation® software sales
(Millions of units)
*Years ended March 31
9.9
13.8
7.3
13.7
13
9.1
14.1
7.9
10.1
20102008 2009
■ PS3™　■ PSP™　■ PS2
PlayStation® hardware sales
(Millions of units)
*Years ended March 31
worldwide and contributed to the growth of both platforms.
Hit titles for PS3™ included Assassin’s Creed® II (Ubisoft
Entertainment S.A.), Call of Duty: Modern Warfare® 2 (Activision)
and FINAL FANTASY XIII (SQUARE ENIX CO., LTD.) and
SCE offerings UNCHARTED 2: Among Thieves™ and GOD
OF WAR® III, in addition to new titles for PSP™ including
KINGDOM HEARTS Birth by Sleep (SQUARE ENIX), FIFA 10
(Electronic Arts Inc.) and SCE’s GRAN TURISMO®.
Sony continues working hard to expand not only the
variety of games but also non-game content and to enhance
its offerings through PlayStation®Network (PSN), a network
service for PS3™ and PSP™ users. In fiscal year 2009, Sony
launched video delivery services in Europe and digital comics
services in Japan, North America and Europe. PSN services
are currently available in 58 countries and regions, and the
number of registered accounts as of the end of April 2010
surpassed 47 million. In addition, the cumulative number of
downloaded content, ranging from games to video content
(including movies and anime) and digital comics, exceeded
980 million, as of the end of April 2010. Through PSN, Sony
has also steadily expanded the foundation of its network
services business.