Sony 2010 Annual Report Download - page 22

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19
popular bestsellers without delay is a key reason behind the popularity
of the Reader Store. In May 2010, cumulative eBook downloads at the
Reader Store in the United States exceeded 10 million.
Reader uses ePub, an open format for digital content. Because it sup-
ports the industry standard, Reader users also have access to more than
one million public domain (out of copyright) titles that have been digitized
by Google, which can be downloaded free of charge, as well as a digital
book lending service, established in collaboration with approximately 6,000
public libraries across the United States. By developing a business model
that encompasses not only hardware and software but content distribu-
tion as well, Sony seeks to drive the growth of the U.S. eBook market.
Sony also strives to provide added value in the hardware itself.
In addition to touchscreen models, cooperation with Sony Ericsson Mobile
Communications AB enabled Sony to launch a model that supports third-
generation (3G) wireless technology—making the Reader Daily Edition™
Sony’s first 3G-enabled consumer electronics product. This model can
download content directly, without going through a PC.
Newspapers, magazines and other periodicals are also increasing their
availability in digital format. In December 2009, Sony premiered periodical
content on the Reader Store. Users of 3G-enabled Readers can subscribe
to daily newspapers on the store and have issues delivered wirelessly
to their Readers. Sony expects this new feature will contribute to further
market growth. Sony’s budding eBook reading device business now en-
compasses operations in eight countries, including the United States, and
Sony expects to see further expansion in the years ahead.