Sony 2010 Annual Report Download - page 15

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12
Here are some examples. This June, the en-
tire Sony Group is working in unison to bring the
world of 3D to consumers’ homes. In addition
to launching our first Full HD 3D-integrated TVs
and Blu-ray Disc players, as mentioned earlier, all
existing PS3™ units (over 35 million) are already firm-
ware upgradable to support 3D games, and will be
upgradable to support 3D Blu-ray Disc playback within
2010, making PS3™ our foothold for bringing more 3D
products into the living room.
In addition, we will bring 3D content into consumers’
homes, starting with the 2010 FIFA World Cup™ this
summer. And, together with IMAX Corporation and Dis-
covery Communications, Inc., we are also developing
the first dedicated 3D television network in the United
States, and we also expect to introduce more 3D-
compatible products in the near future, including VAIO
and digital imaging products.
Our goal is to become the undisputed global leader in
3D. Thanks to our dedicated team at Sony, our industry-
leading partners and the spirit of “make.believe”, we are
well on the way to making this a reality.
Network Services & Mobile Products
The world of 3D is just one of many exciting new devel-
opments going on at Sony. Equally important to Sony
is expanding our network service to a broader range of
consumer products, bringing our products to life in the
digital age.
Since we launched the PlayStation®Network (PSN)
with the introduction of PS3™ in 2006, we have
continuously expanded both game and non-game
content being delivered through this service, and we
now have online storefronts in 36 countries, delivering
content to more than 47 million registered accounts as
of the end of April 2010.
We have developed and launched Qriocity, a new
online service platform based upon PSN. Qrioc-
ity connects many of Sony’s network-enabled de-
vices and allows consumers to enjoy high-quality
entertainment across multiple devices. The first ser-
vice powered by Qriocity is a video service that was
launched in April 2010 in the United States, compat-
ible with 2010 model network-enabled BRAVIA TVs
and Blu-ray Disc players, as well as VAIO and other
Windows-based PCs. With our network services, we are
now offering a rich assortment of content, including mov-
ies, television programming, games, eBooks and more.
Our Reader digital books, as noted, have generated
buzz and have strong growth prospects. Another excit-
ing, innovative product is the Dash™ Personal Internet
Viewer, which has just gone on sale in North America,
and is designed to deliver personalized content from the
Internet or from our network services at a glance. The
continued development of innovative, networked mobile
products is an important way to utilize our network ser-
vices, and one of the core missions of the Networked
Products & Services Group.