Sony 2010 Annual Report Download - page 27

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24
of which the Hon Hai Group’s stake in the Nitra factory will be
approximately 90%, while Sony’s will be approximately 10%.
Even after these sales, the Tijuana site and the Nitra factory
will continue to be key locations for the production of Sony
LCD televisions for the Americas and Europe, respectively. In
addition to these actions, Sony strengthened its operations
and pressed ahead steadily with such efforts as accelerating
inventory turnover and shortening lead times for product design.
Sales of Sony LCD televisions for the fiscal year totaled 15.6
million units, exceeding Sony’s initial forecast for the period by
600,000 units owing to an expanded lineup of models including
those with LED backlights. From June 2010, Sony will release
in key regional markets the LX900, HX900 and HX800 series
of LCD televisions, which deliver a dynamically realistic 3D
viewing experience and incorporate Sony’s Monolithic Design,
which emphasizes beauty and simplicity. Sony will introduce
3D-compatible BRAVIA™ televisions featuring Motionflow 240Hz
technology, which facilitates the reproduction of high-quality Full
HD 3D images for a unique new entertainment experience at
home.
Digital Imaging
In the compact digital camera business, fiscal year 2009
saw the fruits of Sony’s efforts to further increase operating
efficiency and heighten the appeal of its distinctive products.
Sony released two new additions to the Cyber-shot™ family
during the period, including TX7 and HX5V. Mounted with
an Exmor R™ back-illuminated complementary metal oxide
semiconductor (CMOS) image sensor, these are the first
integrated lens digital cameras in the world with Full HD
(1920×1080/60i, AVCHD) video capability, and both proved to
be major hits. These models also feature a Sony technology,
“TransferJet”, a close-proximity wireless transfer technology
that facilitates the transfer of image data from the camera
simply by touching it to another camera or other compatible
device, as well as the “Intelligent Sweep Panorama” function,
which allows users to capture wide-angle, panoramic views
by holding down the shutter button and sweeping the
camera across a range of up to 270 degrees*1. With the aim
of creating a whole new way to enjoy photography, Sony
also launched the Party-shot™ camera dock, an innovative
accessory that pans and tilts the camera, which then
Cyber-shot™ DSC-TX7
23.5 22.0 21.0
23% 21% 22%
2008 2009 2010
Unit sales of compact digital cameras and market share
(Millions of units)
*Years ended March 31, shares are Sony estimates
*1 258 degrees on TX7