Sony 2010 Annual Report Download - page 31

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28
5.8
7.0
8.0
7% 9% 10%
2008 2009 2010
Unit sales of digital music players and market share
(Millions of units)
*Years ended March 31, shares are Sony estimates
40%*3. Sony’s sales of Blu-ray Disc recorders totaled 700,000
units, up 200,000 from fiscal year 2008. This summer Sony
will release 3D-compatible Blu-ray Disc players in the United
States and Europe, underscoring the importance of these
products in its Groupwide drive to advance its 3D businesses.
Looking ahead, Sony will continue striving to provide
distinctive Blu-ray Disc-related products with enhanced 3D
and network functions.
*3 Sony estimate, as of April 2010
Digital Music Players
Sales of Walkman® digital music players in fiscal year 2009
were approximately 8.0 million units, an increase of 14%
from the previous fiscal year. In the Japanese market, Sony
took the number one share in units shipped for the first time
in four years and eight months*4. This achievement reflected
customer appreciation of the excellent sound quality and
easy operability of Sony’s digital music players, as well as
consumer acceptance of its diverse product lineup including
the hit Walkman® S series with stand-alone speakers, and
the new Walkman® W series, which is a one-piece music
player with built-in headphones, both of which were launched
in 2009. The latest models in the Walkman® S series feature
“kashipita”, a function that allows them to display song lyrics
and automatically scrolls the lyrics to the music, while the new
Walkman® A series models are the thinnest Walkman® to date,
at approximately 7.2 mm, and boast outstanding sound and
video quality. Both were released in October 2009, and were
well received by consumers. Sony also expanded its lineup
of dock components and speaker dock systems, which can
easily be connected to the Walkman® for an enjoyable listening
experience. The market for dock components and speaker
dock systems continues to grow, bolstered by the increasingly
popular trend of combining them with digital music players
for enhanced listening pleasure. Accordingly, Sony plans bold
steps to expand its lineup of products that are easy to use
Walkman® S series
*4 BCN Ranking data for manufacturers’ share of the market for portable audio
players based on units sold for the week of August 24–30, 2009