Sony 2010 Annual Report Download - page 33

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30
5.2 5.8
6.8
2008 2009 2010
Unit sales of PCs
(Millions of units)
*Years ended March 31
and offer excellent sound quality, making it that much more
enjoyable for consumers to listen to their favorite music on
their Walkman®.
PCs
Unit sales of VAIO™ PCs in the fiscal year rose 17%, to
approximately 6.8 million units. While the global market for
PCs continues to recover, mainly owing to the increasing
prevalence of low-priced models, price competition has
further intensified. In October 2009, Sony reinforced its lineup
of high-value-added models, launching the VAIO X series of
thin mobile PCs with the lightest body weight*5 of any PC on
the market today, and the VAIO L series of Full HD-compatible
all-in-one desktop PCs. In addition, Sony’s first netbooks, the
VAIO W series, went on sale in July 2009, and were designed
to be both stylish and easy to use with the aim of capitalizing
on the growing netbook market. In April 2010, Sony
implemented organizational changes within its PC business
in order to strengthen operations. The VAIO Business Group,
which is responsible for the headquarters functions of the PC
business, was moved to the site of Sony EMCS Corporation
Nagano TEC, which already hosts PC design, operations and
manufacturing. With this move, everything from PC product
planning to manufacturing occurs in one place, leading to
strengthened collaboration and a more efficient structure that
will support efforts to accelerate business growth.
*5 Sony estimate, as of launch announcement date (October 8, 2009)
Game
In September 2009, Sony launched a new slimmer, attractively
priced PlayStation®3 (PS3™) computer entertainment system
in markets around the world. Thanks to the new PS3™ and the
release of compelling new software titles that attract a diverse
group of users, sales of PS3™ in fiscal year 2009 totaled 13
million units, boosting cumulative sales of the platform since its
launch in 2006 to more than 35.7 million units. Looking ahead,
Sony will actively cultivate broader market acceptance of the
PS3™ platform, including launching the PlayStation®Move
motion controller and introducing dedicated stereoscopic 3D
game software.
In the area of handheld entertainment systems, Sony
released PSP™ (PlayStation®Portable) go, a new model of
PSP™ (PlayStation®Portable) handheld units with performance
features and a design that make it easier for users to enjoy a
wide range of content, in North America, Europe and Asia in
October 2009 and in Japan in the subsequent month. PSP™go
features 16GB of flash memory, replacing the Universal Media
Disc (UMD) drive, and is the latest addition to the PSP™ family,
which also includes the PSP-1000, PSP-2000 and PSP-3000
series. This addition broadens opportunities to enjoy PSP™